I. C . Bassett Consulting Ltd was established in August 2020 to provide expert sales and marketing consultancy services to clients. Ian has over 20 years of sales and marketing experience and has acquired a specialist knowledge of international education through working in this sector for the past 12 years.
Ian's strengths as a consultant result from a combination of:
- senior management experience – developing marketing and sales strategies, setting targets and budgets, business process audits, managing and leading sales and operational functions
- extensive experience in selling membership services and other bespoke solutions to further and higher education institutions, education based agencies and stakeholders, professional bodies and associations, central government, and employers around the world
- in-depth understanding of higher education and its key stakeholders (UK and international), the UK points-based-system of immigration, and international student recruitment practices
- personal attributes including incisive thinking, willingness to listen, digest and lead, implementation of strategy into tangible activities and outcomes, and the ability to engage and motivate a wide range of stakeholders
- experienced in developing new products and services, and developing effective marketing and sales strategies to ensure successful uptake and delivery of these
- management and delivery of high quality events (seminars, training and annual conferences of up to 550 delegates) across a range of topics
- experienced public speaker and expertise in developing partner relations.
Professional Highlights
Ian left his home town of St.Ives in Cornwall to go to university in Gloucestershire. Since graduating, Ian has lived in Gloucester and has spent 20 years in sales and marketing and senior management roles as shown below:
- Director of Membership, Quality Enhancement and Standards, Quality Assurance Agency (2019-2020) - Higher Education sector
- Head of Commercial Division, UK NARIC (2009-2019) International Education sector
- Regional Sales Manager, Rackline (2006-2009) - Storage Solutions
- Business Development Manager, Horsebridge Network Systems (2003-2006) Telecommunications sector
- Membership Services Executive, UK NARIC (1999-2003)
Ian Bassett | ian@icbconsulting.org.uk | 07547 676716