I. C .Bassett Consulting works with its clients to provide strategic and operational support to optimise performance and drive profitable growth. Our approach focuses on helping an organisation and its key staff understand how to overcome challenges, and to develop and meet strategic goals to grow their business in the face of ever-increasing market pressure and change. Our approach is centred on the development of a consultative approach to marketing and sales, building strong and productive relationships with clients.
Two core services that we provide as part of our consultancy portfolio are:
Pinpoint - a service that reviews your existing marketing and sales culture; identifying what is working and what is not. Pinpoint helps identify where clients should focus their efforts for maximum success;
Momentum - a service that provides a hands-on and focused approach in supporting sales teams to generate new business opportunities, increase conversion rates and sales success.
- strategic commercial planning
- development of brand strategy
- new product development
- new business development
- developing customer loyalty and enhancing the customer experience
- pricing strategies
- customer profiling and targeting
- effective route-to-market
- salesforce effectiveness training
Our consultancy services are ideal for any organisation and its leaders including sales, marketing, and directors who may have identified the need for strategic change in approach to its marketing and sales practices at organisational level. It may also be the case that your organisation is going through a period of change or restructure and needs a rounded view of its approach and advice moving forward or simply that some help is required to develop your marketing and sales techniques to hit annual targets.
We are able to tailor our services based on your requirements.
If you are interested in finding out more about our consultancy services, please contact Ian Bassett on 07547 676716 or via email at ian@icbconsulting.org.uk .